Juicy fruit loves their audience almost as much as they love their gum, so to be a part of the events that mattered to their market, they wanted to insert their uplifting branding into everyday conversation.
Ever heard of Chicago Footwork? This video game gives a pretty other-worldly free-roaming take on this tight-knit, street-born form of dance battling.
Gritty, Nocturnal, Hyped, Rebellious, and Street-Worthy. JukeTown delivers an identity of what street nightlife is like when you're sweating your next battle.
Branding & Icon Design
NBA on TNT Social
Role: Art Director
Some quality examples of relevant sh*t talk in its visual form.